Services

In training the goal is to capture the attention and interest of the audience by speaking to both sides of the brain and teaching to the seven intelligences.  The same concept holds true in marketing. 

Incorporate 2 Sides & 7 Ways into your advertising, and marketing!

Make sure you are not losing your target market with a one-sided approach. Here’s what we do so you don’t have to:

• Advertising Your Products and Services
• Marketing Your Expertise
  
• Selling your Expertise
  
• Promoting your products and services

Advertising Your Products & Services

Advertising is all about bringing your product (or service) to the attention of your potential and/ or current customers and it’s always focused on one particular product or service. Your advertising plan for one product should be very different than that for another product.

Here’s how we help you advertise your products and services:

• e-commercials – write, edit scripts, edit videotape, publish to you tube
  
• e-sales literature - brochures, flyers etc. design format and layout, write & edit copy
  
• White papers - write and edit content for free download information Powerpoint PowerPoint presentations
  Landing Web Pages: copy, edit and design format and layout

Marketing Your Expertise

Marketing is all about making sure that you're continuing to meet the needs of your customers and getting value in return. Marketing is usually focused on one product or service. Thus, a marketing plan for one product might be very different than that for another product.

Here’s how we help you market the your expertise:

• e-marketing plan’s- define target market and needs, analyze competition, position product or service ( find your niche) price your products and services
  
• e-marketing campaign’s - develop 7 week marketing campaign strategy based on marketing plan. Click here for more information on email marketing.

Selling Your Expertise

Selling your expertise involves the design and development of key informational products.

Here are some ways we can help you sell your expertise:

• E-books/booklets - write, edit, produce, and assist in copyrighting
  
• e-course - design, develop, write content, audio scripts, copyright, publish to flash
  
• Website landing pages – write and edit copy assist in design and format

Promoting Products & Services

Promotion keeps the product in the minds of your customer and helps stimulate demand for your products and services. Promotion involves ongoing advertising and publicity (mention in the press).

Here are ways we can help you promote your products and services:

• e-zines - write, edit, weekly or monthly
  
• e-blogs - write, and publish to web weekly or monthly
  
• e-newsletters - design format and layout, write, edit copy
  
• e- zine articles – write and develop articles

Being passionate or having a great product or service, doesn’t guarantee sales. It’s not about selling the customer; it’s about getting them to buy. Getting customers to buy takes knowing what to say and how to say it! In this book learn the steps and information to formulate the right message, connect with your customers and solve their problems and sell with confidence.

Read more >

Upcoming Events

• HACC York Womens Talk

Testimonials

"Patricia Blanchard of ILbyDesign has been fabulous to work with. She created all of the marketing material I needed to start up my new business. She was instrumental in coming up with the right text and copy for my email campaigns, newsletters, flyers and the presentation work to launch my business. Pat is very creative, skillfull in her work and responsive in taking care of all the marketing needs that was required to launch my new business, Houses with Style in a professional manner. I will continue to use her services and advice to market Houses with Style"

Tammy Sites,
Owner of Houses with Style
A Home Staging Company